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“54% of small businesses surveyed rated e-mail as The top online promotion to drive site visitors and customers to their web sites and storefronts”. Source: DMA InteractiveSource: DoubleClick
69% of US e-mail users have made online purchases as a result of receiving permission e-mail marketing. Source: DoubleClick
Permission-based email is far and away the preferred method of communication for consumers. 78% of consumers rated email as their preferred way to hear from their favorite merchants and businesses. Source: DoubleClick
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